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Three women standing in a kitchen, engaged in conversation, with one holding a pink mug and another holding a black mug that reads, 'HUSTLE KINDNESS TACKLE HARD.'

About Us

HR Expertise Backed by Human-Centered, Compassionate Leaders

When people challenges become business challenges, you need more than generic HR advice—you need trusted guidance from professionals who understand leadership, operations, compliance, and organizational growth.

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Our ‘Brain Trust’ of Experienced HR Consultants

Whether you're building a stronger workplace culture, developing leaders, addressing employee relations concerns, or strengthening HR processes, our team provides the expertise and perspective to help you move forward with confidence.

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SWHRC is powered by a Brain Trust of seasoned HR consultants, business leaders, and subject matter experts who bring decades of experience across industries. Together, we help organizations navigate complex people matters with practical solutions, thoughtful leadership guidance, and a strong foundation in compliance.

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Let's Work Together

Our Values

Two cork coasters on a wooden surface, one with the words "HUSTLE KINDNESS TACKLE HARD" and the other with a black graphic of a heart with lines radiating outward and the words "HOLD THEM".

People-First Perspective

Every decision considers the real people behind the policy, balancing structure with awareness of human dynamics and compassion.

Clarity Over Complexity

We distill complex situations into clear, understandable direction that leaders can act on immediately.

Grounded, Real-World Solutions

Our guidance is rooted in how workplaces actually function, not ideal scenarios or theory.

Steady, Informed Guidance

Our “Brain Trust” brings a calm, measured approach that helps leaders move forward with certainty, even in difficult situations.

Integrity & Accountability

We prioritize doing things the right way—ensuring compliance while maintaining fairness and respect.

Affiliations

  • Logo of the National Native American Human Resources Association (NNAHRA) featuring a feather and the colors black, yellow, and red.
  • The logo of Albuquerque Hispano Chamber of Commerce, featuring the words 'ALBUQUERQUE' at the top, 'HISPANO' prominently in the center with decorative yellow wavy lines above and below it, and 'CHAMBER OF COMMERCE' at the bottom.
  • Text reading 'Maximum Reports Background Checks for Employment' with a logo of a stylized bird or animal on a dark background.
  • HRMA logo with a stylized yellow hand on the left and the tagline "Your Character. Your Powers. Your Success." underneath.
  • Close-up of a black background with large red letters spelling 'BNN'.
  • NAWBO logo with a teal circular emblem and the text 'NAWBO' next to it.
  • a computer screen displaying a code editor with Python code for data analysis.
  • Logo of the Society for Human Resource Management (SHRM) with a blue background and white text.
  • Logo for the Black Chamber of Commerce of New Mexico featuring colorful interconnected circles and lines.
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Meet JillAvey – CEO, SPHR, SHRM-SCP

Jill has worked as an HR Professional for more than 20 years and is the CEO of Southwestern HR Consulting, as well as the Co-Owner of Maximum Reports – a local background check company supporting Tribal entities and businesses across the country. She has worked to compile a dynamic team of consultants with specialists in all facets of HR across industries while maintaining the highest level of certification credentials available to HR professionals. Jill and her team have not only served organizations in New Mexico, but have spanned across 39 states and 4 countries, supporting each unique client to become compliant, consistent, and documented in their daily HR practices and become extraordinary workplaces. Jill is the driving force behind SWHRC and constantly supports clients and her consultants to work to Keep HR Simple!

Meet the Team

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    Magdalena Vigil-Tullar

    MBA, SPHR, SHRM-SCP, CLRP

    Magdalena Vigil-Tullar is an HR Consultant with more than 35 years of experience serving organizations in both the public and private sectors. She brings extensive expertise in employee relations, labor relations, workplace investigations, policy development, compliance, and mediation. With more than two decades specializing in labor and employee relations, Magdalena has successfully negotiated collective bargaining agreements, advised leadership on complex workplace issues, and helped organizations navigate challenging employment matters. She holds an MBA and two senior-level HR certifications and is a trained mediator. Magdalena partners with clients to develop practical, compliant solutions that strengthen workplace relationships and support organizational success.

  • A woman with shoulder-length auburn hair and bangs, wearing a black and white sweater, sitting at a table in a modern, art-filled room.

    Stephanie Kohler Pettit

    SHRM-SCP

    Stephanie Kohler Pettit is an HR Consultant with more than 30 years of experience helping organizations create compliant, high-performing workplaces. She partners with employers across healthcare, nonprofit, professional services, and other industries to develop practical HR strategies that reduce organizational risk while strengthening workplace culture. Stephanie specializes in workplace investigations, employment law compliance, employee relations, organizational development, policy and handbook development, and leadership coaching. She holds a Bachelor of Business Administration in Human Resources from the University of New Mexico and is a SHRM Senior Certified Professional (SHRM-SCP). Stephanie also serves on the Board of Directors for Locker #505.

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    Alyssa Brodsky

    MBA, SPHR, SHRM-SCP

    Alyssa Brodsky is a senior human resources consultant with more than 30 years of experience helping organizations build stronger workplaces through practical, strategic HR solutions. She brings expertise in employment law, employee relations, compensation, leadership development, training, policy development, compliance, DISC assessments, and organizational effectiveness. Alyssa holds both a Master of Human Resource Management and an MBA and maintains the SHRM-SCP and SPHR certifications. Throughout her career, she has held HR leadership roles across nonprofit, healthcare, and consulting environments, giving her broad experience serving organizations of all sizes. A dedicated community leader, Alyssa has served in numerous volunteer leadership roles, including President of the Central New Mexico Society for Human Resource Management. She is known for building trusted relationships and providing practical guidance that helps organizations confidently navigate today's evolving workplace.

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    Perri Altomare

    MBA, SHRM-CP

    Perri Altomare is an HR Consultant with more than 12 years of experience partnering with businesses and nonprofits to deliver practical, compliant, and strategic human resources solutions. She works closely with organizations to strengthen workplace practices while supporting sustainable growth and positive employee experiences. Perri's expertise includes workplace investigations, employee relations, HR compliance, handbook development, I-9 compliance, talent acquisition, and organizational best practices. She earned both her bachelor's degree in Operations Management and her master's degree in Human Resource Management from the University of New Mexico's Anderson School of Management. Passionate about supporting small businesses and mission-driven organizations, Perri is committed to helping employers throughout New Mexico build stronger workplaces where both employees and organizations can succeed.

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    Virginia Gonzalez

    MBA, SHRM-CP

    Virginia Dobias is an HR consultant and employee benefits professional with more than 25 years of experience helping organizations improve the employee experience through thoughtful strategy and effective communication. She specializes in employee benefits, compensation analysis, HR systems, process improvement, employee communications, and organizational support. Combining extensive HR expertise with a background in communications and graphic design, Virginia has a unique ability to translate complex information into clear, engaging resources that support both employees and leadership. She has partnered with organizations across a variety of industries to develop practical solutions that align business objectives with employee needs. Virginia holds an MBA, a Bachelor of Business Administration, and is SHRM-certified.

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    Cindy Cherne

    CLRP

    Cindy Cherne is an HR Consultant with more than 20 years of experience helping organizations navigate complex workplace issues with fairness, professionalism, and confidence. As a Certified Labor Relations Professional, she specializes in workplace investigations, employee relations, labor relations, EEOC charge responses, and leadership development. Cindy partners with organizations to resolve challenging employee matters while fostering positive workplace cultures and developing confident, effective leaders. Her practical approach helps employers address concerns proactively while maintaining compliance and strong employee relationships. 

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    Barbara Marcus

    MBA

    Barbara Marcus is an HR Consultant with more than 30 years of experience helping organizations build workplaces where people and businesses thrive. She partners with leaders to develop practical, strategic HR solutions that strengthen organizational culture, support employee engagement, and ensure compliance. Barbara’s expertise includes employee relations, leadership coaching, performance management, compensation and benefits, recruiting, policy development, and employment law compliance. Throughout her career, she has built and led HR functions while serving as a trusted advisor during periods of growth and organizational change. Barbara holds a master’s degree from American Jewish University and a bachelor’s degree from California State University, Fullerton. She has served as President and State Director for SHRM New Mexico.

Strategic HR Support for Every Stage of Growth.

Discover how our Brain Trust can support your people, leaders, and organization.

From compliance and employee relations to leadership development and workplace mediation, our services are designed to help organizations build stronger teams, reduce risk, and create healthier workplaces.

Let's Connect
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